# Why Every Business Needs an Explainer Video: Boost Engagement and Conversion Rates
In today’s fast-paced digital landscape, capturing the attention of potential customers is more challenging than ever. That’s where explainer videos come into play. Let’s explore why every business should invest in this powerful tool to enhance engagement and boost conversion rates.
## What is an Explainer Video?
An explainer video is a short, engaging video that explains a product, service, or concept in a clear and concise manner. Typically lasting between 60 to 90 seconds, these videos use captivating visuals and narratives to convey complex information simply and effectively.
## Enhance Engagement
One of the primary benefits of explainer videos is their ability to capture and retain audience attention. According to studies, viewers are 64% more likely to remember a message when it’s delivered through video. By incorporating animations, storytelling, and engaging graphics, businesses can create content that resonates with their target audience and encourages them to take action.
## Improve Conversion Rates
Explainer videos can significantly boost conversion rates. Research shows that including a video on a landing page can increase conversions by up to 80%. By clearly demonstrating how your product solves a problem or meets a need, you can persuade potential customers to make a purchase or sign up for a service.
## SEO Benefits
Moreover, explainer videos can enhance your SEO strategy. Search engines prioritize video content, making it more likely for your website to rank higher in search results. By optimizing your video with relevant keywords and descriptions, you can drive more organic traffic to your site.
## Conclusion
In conclusion, explainer videos are an essential marketing tool for any business looking to boost engagement and conversion rates. By investing in high-quality explainer videos, you’re not just enhancing your content strategy; you’re also setting your business up for success in the competitive online marketplace. Don’t miss out—start creating your explainer video today!